{"id":317,"date":"2021-02-27T09:19:28","date_gmt":"2021-02-27T09:19:28","guid":{"rendered":"http:\/\/www.chancestudio.com\/blog\/?p=317"},"modified":"2021-02-27T09:19:29","modified_gmt":"2021-02-27T09:19:29","slug":"seo-route-site-structure-3","status":"publish","type":"post","link":"https:\/\/www.chancestudio.com\/blog\/helpcenter\/seo-route-site-structure-3\/","title":{"rendered":"SEO\u8def\u7ebf\u56fe\uff1a\u7ad9\u70b9\u7ed3\u6784\u4f18\u5316\uff08\u4e0b\uff09"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>\u5341\u4e00\u3001\u4f7f\u7528\u67b6\u6784\u6807\u8bb0\u5438\u5f15\u66f4\u591a\u8bbf\u95ee\u8005\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u52a9\u624b\uff1a\u00a0\u767b\u9646\u9875\u9762SEO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u67b6\u6784\u6807\u8bb0\uff0c\u4e5f\u79f0\u4e3a\u7ed3\u6784\u5316\u6570\u636e\uff0c\u662f\u6dfb\u52a0\u5230\u7f51\u9875\u4e0a\u7684\u5143\u6570\u636e\u7684\u6807\u51c6\u5316\u683c\u5f0f\uff0c\u4ee5\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u66f4\u597d\u5730\u7406\u89e3\u548c\u5206\u7c7b\u9875\u9762\u5185\u5bb9\uff0c\u4ece\u800c\u4ee5\u66f4\u5177\u5438\u5f15\u529b\u548c\u521b\u9020\u6027\u7684\u65b9\u5f0f\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\u4e0a\u663e\u793a\u5b83\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e9b\u589e\u5f3a\u7684\u7ed3\u679c\u79f0\u4e3a\u201c\u6458\u8981\u201d\u3002\u4e0e\u6807\u51c6\u7ed3\u679c\u76f8\u6bd4\uff0cRich Snippets\u663e\u793a\u7684\u4fe1\u606f\u548c\u4e0a\u4e0b\u6587\u66f4\u591a\uff0c\u4e0e\u666e\u901a\u7684\u84dd\u8272\u94fe\u63a5\u4e0d\u540c\uff0c\u53ef\u4ee5\u663e\u7740\u63d0\u9ad8\u53ef\u89c1\u5ea6\u548c\u70b9\u51fb\u7387\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c31SEO\u800c\u8a00\uff0c\u67b6\u6784\u6807\u8bb0\u5229\u7528&nbsp;<a href=\"http:\/\/schema.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Schema.org&nbsp;<\/a>\u8bed\u4e49\u8bcd\u6c47\u8868\uff0c\u8be5\u8bcd\u6c47\u8868\u63cf\u8ff0\u4e86\u4e3b\u8981\u641c\u7d22\u5f15\u64ce\u53ef\u4ee5\u7406\u89e3\u7684\u5e26\u6709\u6807\u8bb0\u7684\u4e8b\u7269\u53ca\u5176\u5c5e\u6027\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u60a8\u53ef\u4ee5\u5728\u9875\u9762\u4e0a\u4f7f\u7528\u51e0\u79cd\u683c\u5f0f\u6765\u8fdb\u884c\u67b6\u6784\u6807\u8bb0\uff1a&nbsp;<a href=\"https:\/\/json-ld.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">JSON-LD&nbsp;<\/a>\uff08\u7531Google\u63a8\u8350\uff09\uff0c&nbsp;<a href=\"https:\/\/www.w3.org\/TR\/microdata\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microdata&nbsp;<\/a>\u548c&nbsp;<a href=\"https:\/\/rdfa.info\/\" target=\"_blank\" rel=\"noreferrer noopener\">RDFa&nbsp;<\/a>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8981\u5728\u60a8\u7684\u7f51\u7ad9\u9875\u9762\u4e0a\u5b9e\u65bd\u67b6\u6784\u6807\u8bb0\uff0c\u8bf7\u8f6c\u5230&nbsp;<a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/search-gallery\" target=\"_blank\" rel=\"noreferrer noopener\">Google\u7684Rich Snippets Gallery&nbsp;<\/a>\uff0c\u7136\u540e\u9009\u62e9\u9002\u5408\u60a8\u5185\u5bb9\u7c7b\u578b\u7684\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\u529f\u80fd\u3002\u521b\u5efa\u4e00\u4e2a\u6807\u8bb0\u5757\uff0c\u5176\u4e2d\u81f3\u5c11\u5305\u542b\u8981\u542f\u7528\u7684\u53ef\u89c6\u8868\u793a\u5f62\u5f0f\u6240\u9700\u7684\u7ed3\u6784\u5316\u6570\u636e\u5c5e\u6027\uff0c\u7136\u540e\u5c06\u6b64\u6807\u8bb0\u63d2\u5165\u9875\u9762\u7684\u4ee3\u7801\u4e2d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6ce8\u610f<\/strong>\uff1a\u8bf7\u786e\u4fdd\u4f7f\u7528&nbsp;<a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\/u\/0\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u4e30\u5bcc\u7684\u4ee3\u7801\u6bb5\u6d4b\u8bd5\u5de5\u5177<\/a>\u6765\u68c0\u67e5Google\u662f\u5426\u53ef\u4ee5\u6b63\u786e\u89e3\u6790\u60a8\u7684\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\u5e76\u5c06\u5176\u663e\u793a\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f7f\u7528\u6b64\u8d44\u6e90\u00a0\u4e86\u89e3\u5e76\u5229\u7528\u4e30\u5bcc\u7684\u4ee3\u7801\u6bb5\u6765\u652f\u914d\u60a8\u7684\u884c\u4e1a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5341\u4e8c\u3001\u4f7f\u7528\u201c\u6253\u5f00\u56fe\u5f62\u6807\u8bb0\u201d\u53ef\u4ee5\u63a7\u5236\u5185\u5bb9\u5728\u793e\u4ea4\u56fe\u4e2d\u7684\u663e\u793a\u65b9\u5f0f\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u52a9\u624b\uff1a\u00a0\u767b\u9646\u9875\u9762SEO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f00\u653e\u56fe\u8c31\u534f\u8bae\u4f7f\u4efb\u4f55\u7f51\u9875\u90fd\u53ef\u4ee5\u6210\u4e3a\u793e\u4ea4\u56fe\u8c31\u4e2d\u7684\u4e30\u5bcc\u5bf9\u8c61\u3002\u8fd9\u610f\u5473\u7740\uff0c\u5982\u679c\u8981\u63a7\u5236\u9875\u9762\u5728Facebook\u4e0a\u5171\u4eab\u65f6\u7684\u5916\u89c2\uff0c\u6700\u597d\u4f7f\u7528\u9875\u9762&lt;head>\u90e8\u5206\u4e2d\u7684Open Graph meta\u6807\u7b7e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u73b0\u5728\uff0c\u5176\u4ed6\u793e\u4ea4\u5a92\u4f53\u7f51\u7ad9\u4e5f\u6b63\u5728\u5229\u7528\u793e\u4ea4\u5143\u6807\u7b7e\u3002\u6240\u6709\u5176\u4ed6\u4e3b\u8981\u5e73\u53f0\uff0c\u4f8b\u5982Twitter\uff0cLinkedIn\u7b49\uff0c\u90fd\u53ef\u4ee5\u8bc6\u522bOpen Graph\u6807\u7b7e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u57fa\u672c\u7684\u4e00\u7ec4Open Graph\u6807\u7b7e\u5305\u542b:<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">og:title - The title of your object as it should appear within the graph, e.g., \"The Rock\".\nog:type - The type of your object, e.g., \"video.movie\". Depending on the type you specify,\nother properties may also be required.\nog:image - An image URL which should represent your object within the graph.\nog:url - The canonical URL of your object that will be used as its permanent ID in the graph, e.g.,\n\"http:\/\/www.imdb.com\/title\/tt0117500\/\".<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/opengraphprotocol.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u6211\u4eec\u53ef\u4ee5\u5728\u8fd9\u91cc\u627e\u5230\u66f4\u591aGraph\u6807\u7b7e<\/a>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6ce8\u610f\uff1a<\/strong>\u60a8\u53ef\u4ee5\u4f7f\u7528<a href=\"https:\/\/developers.facebook.com\/tools\/debug\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Debugger<\/a>\u5de5\u5177\u6765\u68c0\u67e5\u60a8\u7684Open Graph\u6807\u8bb0<strong>\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5341\u4e09\u3001\u7ecf\u5e38\u66f4\u65b0\u60a8\u7f51\u7ad9\u7684\u5185\u5bb9\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u52a9\u624b\uff1a\u00a0\u767b\u9646\u9875\u9762SEO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5927\u7ea6\u4e24\u5e74\u524d\uff0c\u8c37\u6b4c\u5ba3\u5e03\u63a8\u51fa\u65b0\u9c9c\u5ea6\u66f4\u65b0\uff0c\u5728\u6392\u540d\u9875\u9762\u65f6\u8003\u8651\u7f51\u7ad9\u5185\u5bb9\u7684\u65b0\u9c9c\u5ea6\u3002 Google\u4f1a\u5bf9\u60a8\u7684\u6240\u6709\u6587\u6863\u8fdb\u884c\u65b0\u9c9c\u5ea6\u6d4b\u91cf\uff0c\u7136\u540e\u6839\u636e\u641c\u7d22\u67e5\u8be2\u7684\u7c7b\u578b\u5bf9\u6bcf\u4e2a\u9875\u9762\u8fdb\u884c\u8bc4\u5206\u3002\u867d\u7136\u6709\u4e9b\u67e5\u8be2\u9700\u8981\u65b0\u7684\u5185\u5bb9\uff0c\u4f46Google\u4ecd\u7136\u4f7f\u7528\u65e7\u5185\u5bb9\u8fdb\u884c\u5176\u4ed6\u67e5\u8be2\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u4e24\u79cd\u7c7b\u578b\u7684\u5185\u5bb9\u66f4\u65b0\u641c\u7d22\u5f15\u64ce\u8bc4\u4f30\uff1a\u60a8\u73b0\u6709\u9875\u9762\u7684\u66f4\u65b0\u548c\u6dfb\u52a0\u7684\u65b0\u9875\u9762\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u4e86\u5411Google\u548c\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\u663e\u793a\u60a8\u7684\u7f51\u7ad9\u4fdd\u6301\u6700\u65b0\u4e14\u8d28\u91cf\u8f83\u9ad8\uff0c\u8bf7\u7ecf\u5e38\u66f4\u65b0\u60a8\u7684\u5185\u5bb9\u3002\u6dfb\u52a0\u65b0\u9875\u9762\u7684\u6700\u7b80\u5355\u65b9\u6cd5\u662f\u5728\u60a8\u7684\u57df\u4e0a\u542f\u52a8\u4e00\u4e2a\u535a\u5ba2\u3002\u535a\u5ba2\u8fd8\u5c06\u5e2e\u52a9\u60a8\u62d3\u5bbd\u7f51\u7ad9\u7684\u8bed\u4e49\u6838\u5fc3\u5e76\u83b7\u5f97\u66f4\u591a\u7684\u77e5\u540d\u5ea6\u3002\u4e0d\u8981\u5fd8\u8bb0\u66f4\u65b0\u6700\u91cd\u8981\u7684\u9875\u9762\u7684\u5185\u5bb9\uff0c\u4ee5\u4fdd\u6301\u5176\u76f8\u5173\u6027\u548c\u6700\u65b0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5341\u56db\u3001\u9488\u5bf9\u79fb\u52a8\u8bbe\u5907\u4f18\u5316\u60a8\u7684\u7f51\u7ad9\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u52a9\u7406\uff1a\u00a0\u79fb\u52a8\u4f18\u5316<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e16\u754c\u6b63\u5728\u8f6c\u5411\u79fb\u52a8\uff0c\u5982\u679c\u60a8\u4e0d\u60f3\u5931\u53bb\u5ba2\u6237\uff0c\u90a3\u4e48\u8ba9\u60a8\u7684\u7f51\u7ad9\u9488\u5bf9\u79fb\u52a8\u8bbe\u5907\u8fdb\u884c\u4f18\u5316\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u79fb\u52a8\u4f18\u5316\u610f\u5473\u7740\u5728\u5177\u6709\u4e0d\u540c\u5c4f\u5e55\u5c3a\u5bf8\u7684\u79fb\u52a8\u8bbe\u5907\u4e0a\u6b63\u786e\u663e\u793a\u60a8\u7f51\u7ad9\u7684\u5185\u5bb9\u3002\u6709\u4e0d\u540c\u7684\u65b9\u6cd5:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u91cd\u5b9a\u5411\u5230\u7f51\u7ad9\u7684\u79fb\u52a8\u7248\u672c\u3002\u5f53\u7528\u6237\u901a\u8fc7\u79fb\u52a8\u8bbe\u5907\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u65f6\uff0c\u8bf7\u52a1\u5fc5\u5c06\u8bbf\u95ee\u8005\u91cd\u5b9a\u5411\u5230\u76f8\u5e94\u7684\u79fb\u52a8\u9875\u9762\u3002\u8981\u4e3a\u8bbf\u95ee\u8005\u63d0\u4f9b\u6b63\u786e\u7248\u672c\u7684\u7f51\u7ad9\uff0c\u8bf7\u4f7f\u7528\u57fa\u4e8e\u7528\u6237\u4ee3\u7406\u7684\u91cd\u5b9a\u5411\u3002 \uff08\u8bf7\u8bb0\u4f4f\uff0c\u53ea\u6709301\u91cd\u5b9a\u5411\u662f\u641c\u7d22\u5f15\u64ce\u53cb\u597d\u7684\u3002\uff09<\/li><li>\u54cd\u5e94\u5f0f\u7f51\u7ad9\u8bbe\u8ba1\u3002Google\u66f4\u559c\u6b22\u8de8\u5e73\u53f0\u7ef4\u62a4\u76f8\u540c\u7f51\u5740\u7684\u79fb\u52a8\u89e3\u51b3\u65b9\u6848\uff0c\u56e0\u6b64\u6700\u597d\u8ba9\u60a8\u7684\u7f51\u9875\u505a\u51fa\u54cd\u5e94\u3002\u54cd\u5e94\u5f0f\u8bbe\u8ba1\u610f\u5473\u7740\u60a8\u53ef\u4ee5\u6839\u636e\u4e00\u7cfb\u5217\u5c4f\u5e55\u5206\u8fa8\u7387\u5b9a\u4e49\u52a8\u6001\u6837\u5f0f\u8868\u3002\u8fd9\u5141\u8bb8\u60a8\u8c03\u6574\u5143\u7d20\u7684\u5927\u5c0f\uff0c\u79fb\u52a8\u548c\u9690\u85cf\u5230\u4efb\u4f55\u7a0b\u5ea6\u3002<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u54cd\u5e94\u5f0f\u8bbe\u8ba1\u8bed\u6cd5\u5982\u4e0b\u6240\u793a:<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">@media (min-width: 1200px) { .logo img { display:inline-block; 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